User Experience Optimisation (UEO) in 2018?

How Search Engine Optimization and User Engagement Optimization Go Hand-in-Hand

If you have a business with an internet presence and you’re not living under a rock or deep in a cave awaiting a zombie apocalypse, you’re probably aware of, and actively utilizing, the principles of SEO, or search engine optimization in order to maximize your site’s presence and make it more visible on search engine results.

What Is SEO Again?

To keep it brief, as an introduction for those not yet in the know, SEO is the art of getting potential customers to your website. There are a number of factors in this formula for optimizing the quantity of foot traffic you receive, such as social signals (links from social media), backlinks to your site posted on other quality websites, and relevant content that matches user intent (basically, that last one gauges how well you can provide people with the thing they’re looking for).

There are other tricks of the trade when it comes to SEO, such as using data tags and doing a whole bunch of coding stuff behind the scenes, but search engine algorithms have grown wise to this Scooby-Doo hijinx in their attempt to level the playing field and award higher spots in the search results to those who truly create genuinely good content.

The SEO Spectrum: Information, Navigation, and Transaction

One theory of SEO promulgates that there are three potential areas of the spectrum that searchers will fall into: informational, navigational, transactional. Informational queries are made by those searching to learn more about a topic, while navigational visitors are looking for a specific website, good, or service. Transactional visitors usually already know what they want and are looking to make a purchase.

Good SEO will optimize a website to attract visitors in all three of these areas, sort of like the way fast food chains have captured our hearts and minds at various stages of life; handing out happy meal toys, serving as an after-club refuge in the wee hours of the morning, and then remodeling their venues to look like a trendy coffee shop for mature millennials (perhaps you know which fast food chain I’m lovin’).

The way to do this is to create content with optimized keywords that attract people making different types of queries. For example, if you have a travel niche website dedicated to a specific product, you’ll want general, informational articles for those in the informational query stage, product reviews for those in the navigational, and affiliate links or a store for those in the transactional, and each component should be well supplied with words relating to that phase.

So that’s basically SEO in a nutshell.

Are We There Yet? (And What Happens When We Get There?)

But there’s a problem with this approach, in that it doesn’t address the question: what happens once people arrive at your website?

User Engagement Interaction (UEI) and User Engagement Optimization (UEO) are new internet acronyms emerging into the discussion, and they relate to the way that visitors engage with your content, optimally to the point of making a transaction—signing up for your email newsletter, buying a product, or signing up for a webinar.

Visitors on a sight with optimized UEI will leave comments, like content, click onto other pages, and share it with others. Successful UEI taps into human emotion, psychology, and social dynamics; it’s about creating an overall experience for the visitor.

Attracting Clients versus Building Relationships

In that vein, whereas SEO focuses more on machine-based learning in its attempt to utilize algorithms to attract clients toward a particular site, UEI is more about the nebulous science of relationship building—we say nebulous because it incorporates so many factors that elude quantitative analysis, such as geography, culture, belief, and politics.

To be honest, a machine could generate much of the content that maximizes a websites SEO, since it largely centres around tagging data, setting up links, and using keywords. However, UEI is the place where imagery, design, style, and website layout come together to make or break an interaction with a potential client, so it really requires a human touch.

UEI determines whether you can hold a visitor’s attention and keep them engaged with your content, which can be tracked by some statistics like their click-through rate, the time on your site, and the number of pages viewed.

Viral Content: A Key Indicator of UEO Success

One of the most awesome things that can happen to content on a website in terms of UEO is when it “goes viral” or “blows up,” whichever colloquialism you prefer to use. While SEO gurus are always attempting to crack this nut and decipher the inner workings of how to achieve this mouth-watering viral status, it’s really just something that involves the right place at the right time, which once again highlights that extremely integral component of UEO: the human touch.

While it’s hard to dissect the success of viral content, there are a few factors which easily come to the fore upon examination. Viral content elicits an emotion, whether its sadness, happiness, laughter or even offence. It’s timely and relevant, such as something going on in politics, sports, and entertainment. It’s easily connected to venues where these benign viruses can spread, such as YouTube, Facebook, Twitter, and Instagram. The headlines are catchy, the content is great, and the imagery stops people from scrolling down the queue of posts. Lastly, it doesn’t hurt to connect with people who are influencers—users with a popular following.

Reconnaissance Before the Campaign

If you’re a successful military general, you know (1) not to invade Russia before the winter hits and (2) to send out scouts before engaging the enemy. In a similar vein, masters and commanders of a website will want to develop a plan of attack for UEO in regard to their online presence.

A successful UEO project will start with gathering demographic information and really understanding the hopes, dreams, and fears of your target audience, if we may get a little grandiose with it. That knowledge will enable you to create an experience on your website that is tailored to a specific group of people with specific needs.

How to Create Relevant and Engaging Content

One of the first steps to optimize this knowledge of your target audience and created a customized experience is the creation of relevant and engaging content. You’ll notice we mentioned relevant content before when we discussed SEO, but when it comes to UEO, the content must also be engaging, prompting visitors to dwell within the experiential digital venue you’ve created, and carry it beyond your website to their social media and into their lives.

Here are a few tips for optimizing user engagement.


No, we’re not referring to a film that was popularly described as “Pocahontas in Space.” We’re talking about creating an avatar, persona, or mascot that represents your demographic, and that will be someone they can resonate with as you address their needs while digging deep to understand their thoughts and emotions. Perhaps design a storyline around this persona, and clearly express how they benefit from what you’re offering, without shamelessly plugging your product or service. If you’re looking for tangible word that can embody this thought process, it’s blog.


Engage with potential clients and customers on social media. There are many different social media venues, and each one offers a different advertising program that can potentially assist your business. While many people have multiple social media channels, research shows that certain people gravitate towards and use certain platforms more often than others. For example, professionally-minded people will be more likely to be active on LinkedIn, while artists might be more interested in engaging with the visual-centric Instagram.

Awesome Content

Create awesome content that people want to read. Poorly written and sloppily formatted content may have pulled people to your site through the use of SEO, but once people start reading, if it’s not good, they’ll bounce off your site right away.

Emotional Intelligence

Learn how to tap into the emotions of your potential clients or customers. For example, if you know they have certain pain points your product can address, mention that. If you know they like humor, be funny. If you know they appreciate certain types of imagery, use that.

SEO and UEO: Art and Science

In conclusion, UEO can be thought of as a more of an art form, while SEO is more of a science. SEO is more about attracting potential clients and customers, while SEO is more about building relationships. If they were college degrees, UEO would probably be in the humanities department, while SEO would be in the sciences.

It’s hard to say if one is more important than the other. Without good SEO, you may not draw visitors to your site. But without good UEO, visitors may leave once they get there. Until further research, study, and discussion yields a more definitive answer, it’s safe to say that this coming year, SEO and UEO should go hand in hand: where SEO leaves off, UEO picks up.

Floral, Prints and Wrap Dresses Are A Global Spring Love affair!

Spring Season marks the end of freezing winters and signs us to be ready for warming summers. When winters have gone, your wardrobe needs a makeover, and it’s time to get into spring season mood. You could get rid of your long heavy coats, fur sweaters, and bold colours of winter clothes. It’s time to get rid of dark colour shades like greys, black, browns and dark tones of blue and green. As during the wonderful spring season, it marks the onset of new leaves and flowers. The spring season fashion gets inspiration and new designs from the concept and fills are wardrobe with new fresh floral prints and dresses with new light colours of spring.

Every female love dresses and wants to be a style statement for others. Women fashion industry is a vast and continuous develop new concepts every year for over millions of followers around the globe. Over the arrival of the spring season, you might have seen floral patterns and designs keep our eyes engage and indulge them in gazing over thousands of options. Every brand around the world or designer focuses on making fashionable, trendy and beautiful crafted dresses to fit in for women globally. It’s very hard to find clothing vendors for boutiques having cutting-edge style with total wearability and new concepts to make our wardrobe new and unique with their latest collection.

Ways to Wear Floral Trend in Spring Season

While in the race to look different and more elegant in unique floral wear we tend to look for ways to dress differently in our spring collection. The candy-colour pastel shades which make the base of different types of floral prints make them tempting and eye-catching for women. Everyone likes to look feminine and dress following latest fashion trends. Accessories are the perfect partner to the club with your floral trends. They hold equal importance in female wear as much a dress does. Go for latest sleek or bold accessories to compliment your style and type of floral prints or wrap style dresses you plan to wear.

Blooming with Floral Wear This Spring

Spring brings along bold and eye catchy floral dresses, to compliment a woman’s wardrobe. In recent years, floral dresses have undergone many transformations to various styles, prints and colours to make a style statement. Even in the year 2018, you could make your closet full of blossoms with pretty dresses and styles to enhance your personality. With new roses and summer heat approaching you would like to blossom as well in your office, college or special occasions. So, don’t wait for, pop into a store nearby or go online and shop for different floral dresses to match with latest fashion trends. You may find bold floral prints in soft pastel shades, short floral patterns with contrasting shades or soothing abstract floral medium prints to satisfy your search for something new and designer wear. Be it Milan, Australia, or Las Vegas floral dresses matches every fashionista choice and gathers huge appreciation from its viewers.


Popular Nine Floral Style Dresses To Preface In Spring

Mother Nature gets into reviving concept in Spring Season. So, arouses the need for our wardrobe as well to make space for summer and spring wear. Every woman asks a question what is the key to open door of fashion in this springtime, and the answer comes ushering with Floral wears. We would like to bring to your knowledge globally popular nine styles of floral dresses every girl should wear and shop to set the trend during the blossom season. These florals would not just require to make you elegant for springs but match your style for the hot summer season as well.

1. Wrap Style Dresses – You cannot match the class and gracefulness of a wrap style floral dress. Wear it with style and walk confidently to make a lot of head turns to catch a glimpse of you.

2. Mini Style Dresses – Mini style dresses makes you stand out among other if clubbed with a perfect sling bags and wedges. Pair your mini dress with a leather jacket for your excited mood.

3. Midi Dress – Who would not love to have a midi style floral dress with pockets in your wardrobe. Must to have for every female around the world to accompany your friends in lunch or park walks.

4. Maxi Style Wear – Light, pretty and breezy maxi floral dresses will not keep any female heart untouched. Pick your choice of Maxi and wear them in style with accessories to match your charm.

5. Long Sleeves Dresses – This spring turn into a fashion diva by dressing yourself in long sleeves floral dress with comfy sneakers or cool wedges. Be assured to catch compliments coming your way.

6. Retro Style Dresses – Fashion repeats itself! Yes, its true make your floral dresses styled up in retro style and watch people eyes gaging you everywhere.

7. Off Shoulder Style Dresses – Onset of springs encourages you to show off your sexy shoulders with trendy floral patterns tops and club them with straight trousers or denim of your choice.

8. Short Sleeve Dresses – Women who wear this style floral dresses would not like to take them off. Make yourself versatile with short sleeves dress in a friend’s wedding party or over friends get together.

9. Slip Style Dresses – Floral Slip silhouettes make women fashion full of colours. Wear them with a bomber jacket during your day affairs or style it up with a moto jacket for evening getaways.

Springy season makes us go over various floral styles in our wardrobe. Look to wear floral dresses or classic wrap dresses this season and witness for personality makeover. Trending with latest global floral wear make you woman of style and superbity. Hope with the article information will answer your shopping confusions. Shop the latest floral wear, and enjoy beautiful springtime in elegance. Flowers bloom making everything around them cheerful and soothing effect. Hope the floral wear will do the same to your personality as well. Happy Spring!